Tuesday, July 24, 2012

The Early Bird Catches the Worm

I have been living in this new neighborhood for about 3 months. Formerly, I lived in boarding houses which were about eight to nine kilometers away from the place I'm living right now. Because I start to make new living in this area, I have to find new shops or businesses I probably need.

And as I am kind of lazy washing my clothes, I eagerly looked for new laundry spots to fulfill my needs. The first laundry spot I found was exactly beside the housing I am living in. I tried to put my dirty clothes there. However, unluckily, every time I tried to retrieve my clothes--usually at 4:30 pm, as I got back from work--I found the shop was closed and would be opened again after 6:30 pm. I found it disappointing since in my opinion, it would be more practical if I could retrieve my clothes just as I got back from work. Another disappointing point was the shop opened after 8 am, in which I would have already long gone for work.

Because of that, I tried to find another laundry services that could fulfill my needs. And then I found this laundry service. The place was not as close as the previous laundry service I found; however, I could bring my dirty clothes while I went to my work and dropped them in that laundry service. Moreover, I could retrieve the cleaned ones while I got back to home from work. I found it quite satisfying since I could find suitable time for me to drop or retrieve my clothes.

Nevertheless, what shocked me more was that that laundry service opened since 6:00 am. That was why I found it already opened while I went to my work at about 7:00 am. While another business--or laundry services in this case--was not ready yet to receive any customers in that early morning, this laundry service took the opportunity to "steal" the market.

In my opinion, the strategy to open the service a lot earlier than any other services was quite successful as customers--in this case I--found it really helpful. As a result, I would likely use that service more and more than any other laundry service.

So, yes, the early bird catches the worm, as people said. One satisfied customer--I--would use that service again and again because it was the first bird woke up in the morning.

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